xl prioritas keep it simple

BACKGROUND

Xl Prioritas is one of a large  postpaid provider in Indonesia. The brand in the need to bring more strong presence and increase brand consideration for XL Prioritas. The objective is to get: Young Progressive Indonesian Family who are looking to have a postpaid card (by switch or +1). To: Consider XL Prioritas their top consideration By: Telling them premiumness should make your life simple and easier

WHAT WE DID

Glorifying the simplicity approach that focusing on the 3 main features to highlight; the network, payment flexibility and the customer services.

We create two TVC campaign that capturing a complex world. Separating the communication into  two of the most important things in people’s life; time for the brand launch and connection for Ramadan campaign.

Along with key visuals to amplify the campaign awareness.