NIPPON VINILEX

Background.
Nippon Paint’s audience varies from paint shops, contractor, home owner, home painters, etc. In this opportunity, Nippon Paint want to embrace the professions of home painters, which are actually have an important role in house building process. Nippon Paint wants to reintroduce Vinilex to the home painters, in the way appreciating them.

What we did.
To support the objective, we produced TVC, KVs, OOH materials and also social media campaign. In parallel with introducing the product, we also visualized the painters as a cool character.