Takeda dengue vaccine digital campaign

BACKGROUND
Takeda has launched the first dengue vaccine in Indonesia which can be received by people at 6 - 45 years old, who previously either have had dengue fever before or not. This innovation is complementing the government’s 3M (menguras, menutup, mengubur) campaign which done for decades by Indonesians.

What We Did?

Glorifying the vaccine as an innovative solution to dengue fever outbreak.

Communicating that we already have dengue vaccine to actively protect ourselves and our family from the inner part, beside still doing the 3M to protect from the outside.