Realme make sorry real

During Ramadan, realme aimed to connect with young Indonesians by bringing its “Make it Real” spirit to life through a heartfelt story. Challenging the growing habit of sending copy-pasted Eid apologies, we created “The Real Sorry,” a digital film about Naya, a young student working hard in the city who gradually grows distant from her mother. She eventually discovers that her biggest supporter on her livestream has been her mother all along. Supported by KOL reactions and real-life apology stories, the campaign encouraged young Indonesians to bring back the true meaning of Eid apologies: expressing genuine feelings and saying sorry from the heart, not through a template.