pop mie Team pop sar

Through POP MIE POP-SAR, we tapped into Indonesia's beloved internet personalities, including Oyen the cat, Satpam BC*, and Damkar, to connect with Gen Z through moments and characters they already loved. By integrating POP MIE naturally into popular internet culture, the campaign reinforced its iconic “lapar kepepet” positioning in a fresh, relevant, and engaging way. The result? Over 40 million views in less than two months, driving strong online conversations and strengthening POP MIE's ownership of the “lapar kepepet” territory.