pop mie lapeer time transpformation

As one of Indofood's leading cup noodle brands, POP MIE launched a rejuvenation campaign to strengthen its market leadership by owning distinct and relevant consumption moments. Through “POP MIE LAPAR TIME,” we refreshed the brand's image to feel more youthful, fresh, and connected to Gen Z culture, while reinforcing its “laper kepepet” positioning. The campaign also introduced POP MIE's new packaging design, reflecting its renewed visual identity and commitment to innovation and quality. A catchy mnemonic inspired from 20’s cartoon style that lives across all Pop Mie’s social media channels, showcasing every exciting change in the new Pop Mie.

RESULT:

Pop Mie holds digital activity of #SaatnyaBerubah on 27 June - 25 July 2025 on Instagram Reels & TikTok. The activity garners 352  submissions (KPI 350 submissions).