pizza hut fun box launching

BACKGROUND

In September 2020, Pizza Hut Indonesia launched its LTO product called “FunBox” pizza - a square-shaped pizza. Given the name, we need to highlight the “Fun” side of the box, which is the illustration design. 

WHAT WE DID

To enhance the “Fun” in the box, we did AR filter on Instagram to scan the illustrations on the box and turn them into animation objects. We also created another IG filter, “Tebakan FunBox” that gives random riddles to the users.