NUTRICLUB FB LIVE: EXPERT TALKSHOW

Stregthened Nutriclub positioning as one-stop parenting site in Indonesia and highlighting superiority of Nutrilon Brand as an expert in Early Life Nutrition. Utilizing FB Live feature, we upgraded the Nutriclub’s weekly Expert Talk on Facebook from ordinary discussion through Facebook post into real-time interactive live streaming video. We produced the live streaming talkshow with the quality of TV-like program and brought it into Nutriclub official Facebook Page. We develop the content of the talkshow along with the experts that we assemble from medical and science fields.

RESULTS

Nutriclub FB Live: Expert Talkshow gained more than 160,000 views, reached almost 2 millions audience on FB, generating more than 2 millions impressions with 44% of them achieved organically and attravted more than 7,000 audience to engage on the live streaming.