NUTRICLUB FB LIVE: EXPERT TALKSHOW

Objective:

•Stregthened Nutriclub positioning as one-stop parenting site in Indonesia

•Highlighting superiority of Nutrilon Brand as an expert in Early Life Nutrition

What We Did

Utilizing FB Live feature, we upgraded the Nutriclub’s weekly Expert Talk on Facebook from ordinary discussion through Facebook post into real-time interactive live streaming video. We produced the live streaming talkshow with the quality of TV-like program and brought it into Nutriclub official Facebook Page. We develop the content of the talkshow along with the experts that we assemble from medical and science fields.

Apakah Tumbuh Kembang si Kecil Sudah Didukung dengan Nutrisi yang Tepat? Tahukah ibu ketidakmemadainya asupan nutrisi diketahui berkaitan dengan gangguan perkembangan dan belajar pada bayi dan balita. Padahal dalam masa tumbuh kembang, si Kecil butuh asupan nutrisi yang tepat untuk mendukung perkembangan optimal serta kegiatan belajar dalam mengenal dunia di sekitarnya.

“Result:
Nutriclub FB Live: Expert Talkshow gained more than 160,000 views, reached almost 2 millions audience on FB, generating more than 2 millions impressions with 44% of them achieved organically and attravted more than 7,000 audience to engage on the live streaming.”