NIPPON ELASTEX

Background.
Nippon Paint Indonesia has a waterproofing paint product named Nippon Elastex. It has been one of the best selling product line from Nippon Paint, but apparently the awareness is still lower than its competitors.

What we did.
We made a TVC, KVs and also social media contents to reintroduce Nippon Elastex to Indonesian market. We want to remind the audience that they can avoid all problem which can be caused by a heavy rain, by using Nippon Elastex.