MACHTWATCH JAMTANGAN.COM
WHAT YOU SEE IS NOT WHAT YOU GET

As Indonesia's largest watch retailer, Jamtangan.com aimed to boost brand awareness and drive sales across its online and offline stores. To establish its market presence, we created a fresh, humorous campaign starring Joe Taslim, playing on his action-star persona with the concept “The Unexpected: What You See Is Not What You Get.” Through a double plot twist, the commercial initially feels like an action movie but surprises viewers with a funny, hard-selling story that ultimately puts the spotlight where it belongs: on Jamtangan.com and its products.