lifebuoy cool & fresh ketempelan

Key highlight:

As a new variant launch, we innovate our comm campaign by re-write the brand bible code, just to landing focused with it’s  new younger audience, riding in one entertainment subculture that rooted well as their fave movie genre.

From awkward body odor problem to Gen Z cultural conversation.
A 90-year-old brand comeback that delivered 20M+ views and +13% sales growth.