Lifebuoy shampoo akar kuat di bulan suci
BACKGROUND
Lifebuoy Shampoo acknowledges the transformative power of Ramadan in testing & strengthening the souls and faith of both adults & children. This understanding aligns with Lifebuoy Shampoos' essence of nurturing from the roots, whether in hair care or the broader life journey.
The concept behind "Strong Roots in the Holy Month" stems from Lifebuoy Shampoos' "Strong from the Root" campaign.
Inspired by the evolving role of women in society, the campaign highlights mothers nurturing their daughters to become stronger and achieve personal growth, independence, and a significant impact on society.
WHAT WE DID
The campaign aimed to spark meaningful conversations about imparting lessons of strength during their formative years through a powerful 3-minute digital film emphasizing the extraordinary relationship formed between mother & daughter.
It wishes to inspire mothers to remain vital for their children, as this strength becomes an enduring foundation, shaping them into better individuals.