Lifebuoy shampoo akar kuat di bulan suci

Inspired by Ramadan's spirit of growth and reflection, Lifebuoy Shampoo brought its “Strong from the Root” philosophy to life through “Strong Roots in the Holy Month.” The campaign celebrated the powerful bond between mothers and daughters, highlighting how mothers play an important role in nurturing strength, independence, and confidence from an early age. Through a heartfelt 3-minute digital film, we encouraged mothers to pass on valuable life lessons that become strong foundations for their daughters to grow, thrive, and make a positive impact on society.

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