Lazada 8.8
Lazada as one of the biggest marketplace in Indonesia, has a double date campaign every month such as 10.10, 11.11, etc., which allows Indonesians to get the best deal for their wishlists.
Lazada 8.8 campaign comes with the spirit of Independence day which encourage the audience to buy local brand stuffs from Lazada not only for themselves but also for sharing it with others. In this campaign context, the main talents are helping the kids preparing for independence day event.