HOKA Fly human fly

HOKA is a sport shoes brand under Mitra AdiPerkasa, the leading lifestyle retailer with more than 2,500 retail stores in Indonesia. Hoka, as one of the best performance shoes globally, wants to encourage and motivate Indonesian consumers to be more active through “Fly Human Fly campaign”. 

To activate this mission, we created a Fly run Activation as a hook for runner communities to empower their athletic journey with Hoka style as the ultimate sport brand, igniting passion, elevating performance, and redefining their limits in every stride of challenge that we offer them in this campaign.