HEineken - Road to ibiza final

The objective is to integrate launch campaign for Heineken Champion League Final in Ibiza. Created a multi-channel digital activations for Heineken Indonesia to participate by finding unique codes distributed on both online and offline channels and entering them on our Facebook app. 

RESULTS

10% Conversion Rate from visits to participations compare to the average conversion from visit to participation in FMCG industry is only about 2-3%.