HEineken - Road to ibiza final

Objective: Integrated launch campaign for Heineken
Champion League Final in Ibiza.

WHAT WE DID:

Created a multi-channel digital activations for Heineken Indonesia to participate by finding unique codes distributed on both online and offline channels and entering them on our Facebook app.

“RESULTS: 10% Conversion Rate from visits to participations compare to the average conversion from visit to participation in FMCG industry is only about 2-3%.”