GUDANG GARAm INTERNATIONAL

Gudang Garam International aimed to strengthen its market position and restore brand equity through the “Pria Punya Selera” campaign, while reinforcing its premium image without losing its iconic character. We brought back the legendary “Pria Punya Selera” persona, celebrating the timeless qualities of a true gentleman. Through an elegant flashback inspired by the brand's iconic TVCs, the campaign reintroduced the Gudang Garam International Man as a symbol of enduring masculinity, sophistication, and achievement.