FASTRON GAS ON

Background
In recent years, Fastron, a car lubricant made with world-class quality, is still seen as a lubricant that needs to be more relevant to the daily needs of car drivers in Indonesia. Additionally, Pertamina Lubricants started a communication campaign to increase relevance to the target audience by promoting the message "Faston, the oil that understands all cars in Indonesia."

What we did
In this year's, Pertamina Fastron raises a journey story from every car driver across Indonesia, from online taxi drivers who stay calm when facing metropolis traffic jams to family car drivers who always think smartly to find a shortcut way, until a world-class Lamborghini car driver. All their driving activities are fully supported by engine performance protected by world-class technology lubricants from Pertamina Fastron to complete their journey. Uniquely, we created a series of creative visuals that combined all types of cars into one shape to catch the audience's attention across the main roads in Indonesia.