Espessia npl lokarasa

KEY HIGHLIGHTS

Espessia introduces its newest variant, “Lokarasa,” celebrating Indonesia’s rich culinary heritage through bold local flavors like Rujak, Kopyor, and Durian. Each ice cream offers a blend of nostalgia and freshness, creating an experience that connects with Indonesian families across generations.

The objective is to drive awareness and trial. With distinctive flavors unlike anything else in the market, the campaign aims to spark curiosity while building a strong sense of Indonesian pride.

Inspired by Indonesians’ love for drama kolosal, we bring Lokarasa into a grand “kerajaan” universe where heritage meets spectacle, elevating traditional flavors into a modern and premium experience.

From this, we introduce the key message:

“Espessia Lokarasa: Berasa Lokalnya, Bergoyang Lidahnya.” A line that celebrates authentic local flavors that feel familiar yet exciting, while reinforcing Espessia as a brand that truly understands and elevates the taste of Indonesia.