Espessia npl lokarasa

Espessia introduced its “Lokarasa” variant, celebrating Indonesia's culinary heritage through unique local flavors like Rujak, Kopyor, and Durian. To drive awareness and trial, we created a campaign inspired by Indonesia's grand historical dramas, bringing these nostalgic flavors into a modern “kerajaan” universe. Through the message “Berasa Lokalnya, Bergoyang Lidahnya,” the campaign celebrated local taste while positioning Espessia as a brand that brings Indonesian flavors to life.