ENDURO, MOTOR TANGGUH NO PROBLEMO

Background.
Market share shrinking due to global brands competitor, lacking in publicity in marketing sides, and also persuasion when It comes in the outlet are the main issues for Enduro. But Enduro having advantage as the leading Indonesia synthetic motor oil product, where our claim is the only local brand that understands more about Indonesian motorcycle riders and road, and their daily challenges.

What we did.
Portraying all riders daily needs, and positioning the enduro as product that encourage our users to go whatever they want. Because Enduro is a motorbike lubricants that really understand all the motorbikes & type of road in Indonesia. By showcasing the spirit of “endurance spirit” we try to make this product relevant itu our audience, and make them to have a feeling of “no problemo” ini any kind of riding situation.