clear your head mahalini x laleilmanino
It’s CLEAR's mission as the best Anti-Dandruff shampoo to be relatable to their target audience, and to help them have a clear mind and be dandruff-free. Presenting CLEAR YOUR HEAD, an integrated campaign idea that addresses both the functional tension of Anti-Dandruff superiority & the emotional tension for Gen Z.
We collaborate with most influence singer in Indonesia Mahalini and create a memorable song with meaningful lyrics to tackle both stress and dandruff with a visually appealing music video.