chitato & chitato lite x treasure make the wave you lite

Chitato partnered with K-pop group TREASURE to strengthen its relevance among Gen Z beyond traditional celebrity endorsement. We developed “MAKE THE WAVE YOU LITE,” celebrating different expressions of individuality through Chitato's WAVY and LITE variants. The campaign came to life through an integrated ecosystem of social content, fan activities, community experiences, collectibles, and sales activations, turning fandom into meaningful brand engagement.