chiki twist ada aja twistnya

Chiki Twist aimed to strengthen its positioning as the ultimate brand of play for Gen Alpha, building stronger connections with preteens in a highly competitive snack market. Inspired by their bold, unpredictable, and expressive nature, we developed “Ada Aja Twistnya,” a campaign celebrating their freedom to experiment, push boundaries, and express themselves in their own unique ways, just like the playful spirit of Chiki Twist.